NIKE HYP3R ROUTES
Using award-winning location-based marketing platform; "HYP3R" technology we will install more than 100 different "Geo-Pins" across each participant city in order to create on the spot, custom running routes that will match other users looking to race.
HYPE UP. LACE UP. STEP UP.
You set the pace, you set the distance,
now challenge someone to race.
Veronica Ibrahim (Art Director)
Pedro Torres (Art Director)