Sazón con Razón

Cannes Young Lions Competition 2019

Brief: Develop a 360 marketing plan for Univision to help raise awareness and increase civic participation among US Hispanics for the 2020 elections. 

Central Message: Convince young Hispanics that their voice counts. And, they need to register and vote!

Idea

Commercial

Case Study

Billboard

Veronica Ibrahim (Art Director)

Jose D'Alta (Art Director + Copywriter)

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Veronica  Emelie  Ibrahim  Canas