Sazón con Razón
Cannes Young Lions Competition 2019
Brief: Develop a 360 marketing plan for Univision to help raise awareness and increase civic participation among US Hispanics for the 2020 elections.
Central Message: Convince young Hispanics that their voice counts. And, they need to register and vote!
Veronica Ibrahim (Art Director)
Jose D'Alta (Art Director + Copywriter)