Wing / Grey New York Logo Rebranding
Strategy: Unlock the Power of Culture
Diversity statement: Multiculturalism goes beyond Latinx, beyond ethnicity, and race and includes sexual and gender fluidity as well as varying abilities.
Thought of process: Multiculturalism often relates to different nationalities and what a better way of incorporation ethnicity than with geometric shapes. Each letter represents a shape that translates into a different ethnicity. In imperfection, we find perfection as we are all raised different depending on our background and at the same way we are all considered humans.