Wing / Grey New York Logo Rebranding

Strategy: Unlock the Power of Culture

Diversity statement: Multiculturalism goes beyond Latinx, beyond ethnicity, and race and includes sexual and gender fluidity as well as varying abilities.


Thought of process: Multiculturalism often relates to different nationalities and what a better way of incorporation ethnicity than with geometric shapes. Each letter represents a shape that translates into a different ethnicity. In imperfection, we find perfection as we are all raised different depending on our background and at the same way we are all considered humans. 


Animation Pieces

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Veronica  Emelie  Ibrahim  Canas